Marianne C. Loes
Assistant Professor of MarketingDepartment of Marketing, Supply Chain Management, and Analytics
â–¼ Biography & Education
Prior to joining academia, Dr. Loes spent 11+ years in the embedded software industry as a sales and marketing executive. She joined the faculty at the University of ºÚÁÏÌìÌà Alabama in 2014.
- Ph.D. Business Administration, Marketing Concentration, ºÚÁÏÌìÌÃ
- M.B.A., Marketing Concentration, Auburn University
- B.S. Business Administration, Marketing & E-Commerce, ºÚÁÏÌìÌÃ
â–¼ Research Interests & Publications
Areas of interest:
- Technology Adoption
- Privacy Concerns
- Digital Marketing
Google Scholar profile:
â–¼ Courses Taught
MKT 320: Principles of Marketing
MKT 350: Digital Marketing
MKT 380: Integrated Marketing Communications